國內經濟內需增強，餐飲與零售業成長，帶動民生快消品市場持續增溫，食品類表現依然強勁，方便、健康訴求的產品是成長動能。用品類除了抗老保養品、彩妝表現亮眼之外，成人紙尿褲、假牙清潔等銀髮商機也穩定發展。
通路：全聯乳製品強勢成長，電商通路在食品與用品重要性提高，其中以茶葉茶包、研磨、即溶咖啡、健康食品、美妝保養成長明顯。
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