包裝食品的需求再度緊縮，但由於消費者傾向購買較有品質、較高價的產品，因此整體消費金額尚能持平。日用品市場在過去有高價產品帶動成長，但近一季力道亦趨緩，整體用品類市場同樣呈現停滯成長。
在整體民生消費市場持平的狀況下，軍公教在食品類仍有亮眼的表現，網路購物則在非食品類成長快速。但量販店、超市、便利商店的重要性持續下滑，尤其以食品類最明顯。
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