在穩健樂觀的總體經濟環境下，台灣民生消費用品表現仍然停滯。十月份發生的大規模食用油議題，勢必影響消費者購買意願，預期消費頻率將繼續走低。消費者的購買頻率不見回升，除了因為食安疑慮之外，也受到來自鮮食、外帶杯發展的挑戰。而通路方面，有較多衝動性消費的便利商店受到影響最深，在包裝食品類重要性下滑。
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